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Ascendi Wash Group

Built to Own and Operate
for the Long Term

AWG (Ascendi Wash Group) is a Western Canadian carwash owner and operator focused on acquiring established businesses, improving operational performance and building regional scale.

We believe durable value is created through consistent execution: reliable equipment, clean and safe sites, strong local teams, disciplined reinvestment and a customer experience that earns repeat business.

How We Build Value

Operate First

We approach every investment as an operating business. Our priorities begin with site uptime, customer satisfaction, employee accountability and disciplined local execution.

PRESERVE WHAT WORKS

Every business has strengths worth protecting. We retain the local knowledge, customer relationships and operating practices that make a site successful.

Invest With Discipline

We allocate capital to acquisitions, maintenance, equipment and growth initiatives based on long-term operating value, not short-term optics.

Build Regional Strength

Our strategy emphasizes market density. Concentrated clusters create practical operating advantages and a stronger, more recognizable customer proposition.
Our Values
  • Ownership: We take responsibility for outcomes.
  • Reliability: We do what we say and maintain high operating standards.
  • Respect: We treat sellers, employees, customers and partners fairly.
  • Discipline: We make decisions with care and follow through consistently.
  • Long-term thinking: We build businesses intended to endure.
Relationship With Ascendi Capital

AWG is backed by the investment and strategic capabilities of Ascendi Capital. The relationship provides access to transaction experience, capital formation, governance and long-term ownership expertise while keeping operational accountability close to the business.

AWG remains focused on the day-to-day work of acquiring, integrating and operating carwash businesses across Western Canada.

Founder & Managing Partner

The Team Behind AWG

Adeola (Ade) Oladimeji

CAIA · CPA · ACCA

Founder & Managing Partner

Adeola (Ade) Oladimeji

Ade is the Founder and Chief Executive Officer of AWG and the Founder and Managing Partner of Ascendi Capital. He leads acquisition strategy, capital formation and operating platform development, with a focus on building a leading Western Canadian carwash business through disciplined acquisitions, operational excellence and long-term ownership.

He brings experience across private equity, corporate finance and real assets and has participated in transactions with an aggregate value exceeding $1 billion. His experience spans investment evaluation, transaction execution, capital raising and platform development.

Based in Alberta, Ade is committed to building enduring businesses rooted in operational discipline, responsible capital allocation and trusted local relationships.

David Phung

P.Eng · CFA
Independent Strategic Advisor

David is an Independent Strategic Advisor to AWG and Ascendi Capital, advising on capital structuring, financing strategy, acquisitions and financial governance. He brings extensive experience across private equity, corporate finance and engineering, with a strong track record of financing and scaling asset-backed businesses.

Most recently, David served as Chief Financial Officer of Greenfire Resources, where he led the company’s financial restructuring and transformation, secured more than US$300 million in capital markets financing, and helped position the business for its successful NYSE listing in 2023 at an approximate US$950 million valuation. Earlier in his career, he held senior roles with Credit Suisse, ARC Financial-backed Fractal Energy and Talisman Energy.

At AWG, David provides independent strategic guidance to support disciplined growth, institutional financing and long-term value creation.